Do you believe that business intelligence is some mumbo jumbo fantasized by greedy management consultants who are after your hard earned cash? Are you a business owner or manager who will not employ business analysis tools? Do you think you know your business inside out? Are you confident that there is nothing you can learn about your business? In other words are you complacent? If you are any of the above then you can think again.

If you have a particularly small business which employs less than 10 people and is primarily based locally, then chances are that you know a lot about your business or if not, just enough to make sure that it doesn’t go under. However if you are running a larger show, you may never be able to understand what goes on in your company and surely that is a recipe for disaster. Read the rest of this entry