Not a day goes by without a politician or banker talking about the global recessions. Many would have us believe that the whole world is collapsing around us and nobody is able to make a profit. It is accepted that the recession has hit many businesses both small and large where it hurts, the bottom line.

Customers are no longer willing to go into profligate spending based on unsustainable credit. There have been many bankruptcies both personal and institutional. The darkened mood of the consumers makes them prefer saving to spending.

Unemployment has virtually depleted the reserves of disposable income that so defined the age of the boom and burst. This article aims to ask the question as to whether business intelligence should act as a reactive or even defensive mechanism to cope with fluctuating economic situations. Read the rest of this entry